A fragrance is a very personal and precious possession. Using it effectively is vital to your personal grooming.

How long should my fragrance last?

Fragrance lasts around 6 months, but it can last longer if stored correctly. Try the following tips:

• Store at room temperature, in darkness.
• Either put your fragrance bottles in a cupboard away from light or store your fragrances in their cartons.

Where should one apply fragrance to be most effective?

Perfume is most effective where the skin is warm and there is a good circulation of blood. Behind the ear and the pulse in the bend of the arm are 2 ideal places for perfume.